SC Johnson, a global manufacturer of household cleaning and consumer products, has used the tagline "A Family Company" in its branding and marketing efforts to emphasize its family-owned heritage and values. The "A Family Company" campaign aimed to convey the idea that SC Johnson is more than just a corporation; it's a family working together to create products that make life better for other families.

Key elements of the "A Family Company" campaign included:

1. Emphasis on Values: SC Johnson highlighted its core values, including trust, quality, and innovation, to build trust with consumers and emphasize the company's commitment to providing safe and effective products for families.

2. Heritage: The campaign often featured the history and legacy of SC Johnson as a family-owned company, showcasing its longevity and dedication to family values.

3. Product Transparency: SC Johnson aimed to be transparent about the ingredients used in its products, reassuring consumers that the company prioritizes safety and environmental responsibility.

4. Community Involvement: The campaign might have highlighted SC Johnson's involvement in community and philanthropic initiatives, further emphasizing its commitment to making a positive impact on families and communities.

5. Advertising and Promotion: The "A Family Company" tagline and messaging were likely incorporated into various advertising and promotional materials, including TV commercials, print ads, and online marketing.

6. Family-Centric Messaging: The company did have used storytelling to connect with consumers on a personal level, sharing anecdotes about how SC Johnson products play a role in family life and everyday moments.

7. Employee Engagement: The campaign could have involved showcasing the company's employees and their dedication to producing quality products.